Since its establishment in 2010, the SSI has undergone multiple iterations. In preparation for its fourth funding phase, the SSI chose to update its branding to match its position in the field.
Colour played a central role in evolving its visual identity. While the Institute’s iconic red has long symbolised strength, confidence, and its early ambition to lead the research software field, the new palette introduces a more balanced and modern approach. Red is now reserved for the logo and subtle highlights, connecting past and present while allowing new colours to convey professionalism and integrity.
The logo redesign builds on this foundation, modernising the original while retaining its essence. The new flat, monochrome mark sharpens the circular motif around a central point, reflecting SSI’s refined focus and growth. Bold uppercase typography reinforces confidence, with the red logo standing as the focal element against neutral backgrounds.
Associated event logos, such as CW and RSC, borrow from the SSI icon to create consistency while maintaining individuality, strengthening the overall brand system.
