Since its establishment in 2010, the SSI has undergone multiple iterations. In preparation for its fourth funding phase, the SSI chose to update its branding to match its position in the field.
The palette
The first step towards the new and improved image of the SSI involved establishing a proper palette of colours. The signature red colour was paired with complimentary shades of grey to give it more contrast and visibility.
The logo
The new SSI logo does not cut ties with the past but acknowledges the growth of the Institute. It is a flat logo characterised by simple but distinctive high-contrast shapes and typography, which stand out and are flexible and easy to read.
The new icon of the SSI logo is a modern, simpler, and bolder evolution of the previous one. The circular segments are still coming together, but now their aim is focused towards a single circular dot in the middle, reflecting how the SSI has sharpened its objectives over the years. Red takes centre stage, drawing the viewer's attention and popping out against a white or light grey background.
The wordmark uses uppercase letters, indicating a rise in confidence and pride. The typography gives the logo easily recognisable features like the distinctive letter W.
The associated logos
The SSI runs several programmes and events that must have their own distinctive identity while always reflecting the overall SSI brand. Among these, programmes like the Research Software Maintenance Fund and the Fellowship Programme use a variation of the SSI logo to make them easily identifiable. Events like Collaborations Workshop and the Research Software Camp pay homage to the SSI icon while maintaining a more distinct and versatile image.
The merchandise
A new set of SSI merchandise and promotional material was also created to reflect the new branding. These include banners, business cards, tablecloths, stickers, t-shirts and tote bags.
The design of the t-shirts and tote bags reflects the importance the SSI puts on merchandise that people want to use. The front is a geometric rendition of the SSI icon, while the back showcases the popular SSI motto "Better Software Better Research".
