The Problem
Hidden REF required a unique promotional asset that could engage their community while staying strictly aligned with their established brand. The challenge was to create an illustration that was fun without losing the professional edge of the organisation. This asset needed to be highly versatile, ensuring the design remained crisp and legible whether it was being used in digital campaigns or printed on various physical media for events.
The Solution
I designed a custom word search illustration that utilises the Hidden REF’s iconic brand colours to ensure immediate recognition. By carefully balancing the playful nature of the word search with a clean, structured layout, I created a piece of promotional collateral that is both engaging and professional. The final design was optimised for maximum versatility, providing the team with a flexible asset that maintains its visual impact across a wide range of print and digital applications.
